Enter The Nether

Enter if you dare, Stay if you must, Welcome to my Asylum

Incorporated

Gorillaz’ Feel Good Inc. Is a song that tackles the manufacture of happiness in a world gone awry. It is not wrong to be happy but is that still the case when the whole world is unhappy and whatever happiness we grab at is manufactured? This song is timely in this age of plenty and self-satisfying tendencies and it also speaks volumes as both a critique and a ironic musing.

The video starts off with gunshots and police sirens and choppers scrambling. Definite signs that all is not well in the world below then it zooms in on a gargantuan tower with its top above the clouds. Here we see a picture of hedonistic excess as naked bodies, spent, are scattered everywhere amidst the band and a frightening cackle is heard which transitions  to the band starting to play……… “Feel Good!”

Feel good,
Feel good,
Feel good,
Feel good,
Feel good,
Feel good,
Feel good,
Feel good………City’s breaking down on a camel’s back.
They just have to go ’cause they don’t know wack
So all you fill the streets it’s appealing to see
You won’t get out the county, ‘cos you’re bad and free
You’ve got a new horizon it’s ephemeral style.
A melancholy town where we never smile.
And all I wanna hear is the message beep.
My dreams, they’ve got to kiss, because I don’t get sleep, no..

He’s got a bullhorn so you better listen as he shouts these words and makes for the window to stare into the clouds outside. He’s trapped in the Inc, the machine of manufactured happiness, thinking of a simpler time.

Windmill, windmill for the land,
Turn forever hand in hand,
Take it all in on your stride,
It is sticking, falling down,

Love forever, love is free,
Let’s turn forever, you and me,
Windmill, windmill for the land,
Is everybody in?

A suggestion, a prescription or subtle reminder? A simpler time when you could take things at your own pace and not worry too much. Also that there are things out there that can be the source of happiness that we don’t have to pay for. In this world of constant churning of gizmos and gadgets for all our hedonistic needs, is there a time for some quiet contemplation on a hill beside a windmill?  The windmill however, is sticking, it’s slowing down and will eventually fall to pieces, pretty much what happened to the simpler times around us.

Yo, we goin’ to ghost town, this Motown,
With yo’ sound you in the blink,
Gon’ bite the dust, can’t fight with us,
With your sound you kill the Inc.

So, don’t stop, get it, get it,
Until you’re Jet ahead,
Watch the way I navigate,
Haha haha ha,

But the corporation is not everything there is good music out there and good souls to play them. We only need to open our eyes and listen and follow the beat to beat the Inc. We need to tell them that we do not need this corporate owned utopia of happiness. We can do it on our own.

Love forever, love is free,
Let’s turn forever you and me,
Windmill, windmill for the land,
Is everybody in?

And the video ends with that last patch of true happiness floating away chased by choppers of the Inc. Have you asked yourself lately if you”re but a slave to the Inc?

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